nike (@nike)


Just Do It.

Cleared for takeoff.
Nike React Hyperdunk 2017 Flyknit and the Jordan Super.Fly 2017 are available now on

You don’t play @rogerfederer on grass. You play on his grass. #JustDoIt

The Bra That Changes Everything.
Introducing the Nike FE/NOM Flyknit Bra. The first-ever sports bra with Nike Flyknit technology. It's incredibly supportive and impossibly light.
Hit the link in the bio to learn more.
#nike #nikewomen #niketraining #flyknit

Still KD: Through the Noise
Kevin Durant has been on a mission, focused from the age of nine. With unprecedented access to his life, we see the hard work and perseverance it takes to stay true to yourself and accomplish the ultimate dream.

Winning is only one side of the story. Welcome to The Roger Effect. #InspirationUnmatched

Why Not Zero?

The math adds up. @russwest44 is the 2017 NBA MVP.

One is difficult. Two is impressive. Ten is Rafa. @rafaelnadal

Nobody believed a boy from Madeira would make it to the stars. Except the boy from Madeira.
#nike #soccer #football #CR7 #Cristiano #CristianoRonaldo #Mercurial #justdoit

Eliud Kipchoge - 2:00:25
The barrier just got that much closer.
#Breaking2 #JustDoIt

Eliud Kipchoge - 2:00:25
The barrier just got that much closer.
#Breaking2 #JustDoIt

We believe barriers are meant to be broken – even one as crazy as running a marathon under 2 hours. Can it be done? It’s a good day to find out. #Breaking2 #JustDoIt

Watch live at

Breaking the 2-hour marathon. Crazy? Yes. So we’re doing it. Check out our story to learn more about this moonshot attempt. #Breaking2 #JustDoIt

Triple-double record? #WhyNot? @russwest44

Straight up. Shut down.

#airmaxday wraps up in NYC with @travisscott.

It's not a shoe, it's a movement. #AirMax

#NikeLab presents: The Vision-AIRS. Go behind the design with famed industrial designer Marc Newson, whose #VaporMax launches #AirMaxDay on

What will they say about you?
Maybe they'll say you showed them what was possible.
#believeinmore #nike

The bond between players should exist between people. Thank you, New Orleans. #EQUALITY #nike

We step onto the court as equals. Judged only by our performance. New Orleans sets the stage for All Star Weekend @nikebasketball#EQUALITY #nike

Is this the land history promised?
This field of play.
Where the dream of fairness and mutual respect lives on.
Where you are defined by actions, not your looks and beliefs.
For too long these ideals have taken refuge inside these lines.
Equality should have no boundaries.
The bond between players should exist between people.
Opportunity should be indiscriminate.
Worth should outshine color.
The ball should bounce the same for everyone.
If we can be equals here, we can be equals everywhere.


Everyone loves an underdog. @rogerfederer #justdoit

Everyone loves an underdog. #justdoit

Do you believe in more? Watch @FKAtwigs x @nikewomen, featuring @ughlyducklin and @mchamleywatson.

#doyoubelieveinmore #nikewomen

Are We Running Today? For @KevinHart4real, the answer is always YES. #JustDoIt

ACG means all conditions gear. And all conditions means all conditions.

The new #nikelab ACG collection, designed in collaboration with @erlsn.acr is now available at

The future isn’t tomorrow. It’s today.

Innovators Tinker Hatfield and Tiffany Beers give you a hands-on look at the auto-lacing Nike HyperAdapt 1.0. Hit the link in our bio and watch the full video. #hyperadapt

If anyone can.

@nas is New York Made.

Visit to learn more about the faces of #nymade and the latest updates on the world's biggest stage.

Finding peace through pace, Jun Takahashi fuses form and function with the #NikeLab Gyakusou running collection.

Watch the full film and explore more at

Shaping the game.

Dive into Chi-City's rich street ball heritage in the #AJXXXI Chicago Defy City film by @jumpman23.

A new culture of FORCE @ComplexCon. #af1 @nikesportswear

It's been a long time...but the @cubs made Someday today.